We started Make Giants so we could bring our collective experience and creative minds together to help more brands come up with and execute the kind of killer ideas that make them stand tall in the real world.
Rich Thrift
Co-Founder & Creative Director
I’ve moved about a bit.
I spent the best part of two decades around broadcast, winning awards for everything from writing, directing and producing promos, commercials, TV shows and music videos for the likes of MTV, BBC, Sky and Channel 4. I then built and led a small but mighty creative team at 5Creative where we made zombie apocalypses for Microsoft, car ads for Jeep, fashion content for Very and picked up a Cannes Lion for the world’s first 360 TV broadcast.
After a 6 year stint as ECD at global firm JLL overseeing a major rebrand and creative output across the global staff of 90,000+ employee company in film, photography, print and re-writing the book on experiential and outdoor with AR, I moved to fintech Curve where I met Henry, made some game-changing content and Make Giants was born.
Learning is my thing. If I have the idea and don’t know how to execute it, I work out how to get it done, whether that be rolling up my sleeves or finding the right experts. With Henry, as Make Giants, that means that we do not limit ourselves to what we can already do.
Because where is the fun in that?
Henry Nicholls
Co-Founder & Strategy Director
My journey into the world of branding was a bit of a weird one.
I worked in finance, got an MBA, then discovered brand strategy as the perfect outlet for a creative mind that couldn’t draw, paint or use Adobe for anything other than editing PDFs.
Since then, I’ve built up over a decade of experience at some of the biggest WPP agencies (Landor & Brand Union), an award-winning independent studio (Ragged Edge) and client-side at fast-growing fintech Curve. There I met Rich and a creative bromance was born, as we took the strategy I’d conceived and brought it to life through visual and verbal identity, experiences, integrated campaigns and creative ideas to help the brand continually punch above its weight.
One thing I’ve learned working in the creative industry is that the best work is rarely done alone. From the moment we come across a challenge, Rich & I move together at speed building, iterating, refining ideas and bouncing off one another.
It’s like Jordan & Pippen in full flow. But with laptops.